Synonyms and Antonyms of gimmick
1
a clever often underhanded means to achieve an end
- that free dinner is just a sales gimmick to get you to listen to their sales pitch
artifice, device, dodge, fetch, flimflam, gambit, jig, juggle, knack, play, ploy, ruse, scheme, shenanigan, sleight, stratagem, trick, wile
bluff, end run, feint
cheating, chicanery, cozenage, craft, crookery, cunning, deception, dupery, duplicity, fakery, jugglery, legerdemain, skulduggery (or skullduggery), subterfuge, swindling, trickery
fraud, gaff, hoax, sham, swindle
blind, front, smoke screen
2
an interesting and often novel device with a practical use
- a car equipped with a parking spot locator and other neat gimmicks
implement, instrument, tool, utensil
ingenuity, innovation, invention
accessory (also accessary), adjunct
mechanism, trick
dingus, doodad, doohickey, hickey, hootenanny [chiefly dialect], thingamabob, thingamajig (or thingumajig), thingummy
3
a danger or difficulty that is hidden or not easily recognized
- the deal sounds too good to be true, so make sure there aren't any gimmicks
snare, trap, trip wire, web
hazard, peril, risk
bomb, bombshell, kicker, surprise (also surprize)
bait, decoy, lure
