trademark
noun
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Definition of trademark
(Entry 1 of 2)
trademark
verbDefinition of trademark (Entry 2 of 2)
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Examples of trademark in a Sentence
Noun
“Kleenex” is a registered trademark. Outspokenness has always been his trademark. Courtesy is the company's trademark.
Recent Examples on the Web: Noun
News is reporting that the singer has filed for her own beauty trademark under her existing production company, July Moon Productions. — Kelsey Stiegman, Seventeen, "ATTENTION: Selena Gomez is Launching Her Own Beauty Brand," 14 Aug. 2019 And perhaps the most remarkable thing is that no one is really surprised to see Trump doing this—disinformation and incitement are two of his trademarks. — John Cassidy, The New Yorker, "Jeffrey Epstein and the Mysterious Deaths of the Rich and Ruined," 12 Aug. 2019 Two days removed from an off day — at least by her impossibly high standards — Biles responded with four sublime rotations that showcased the mix of technical precision, audacious ambition and charismatic showmanship that have become her trademark. — Author: Will Graves, Anchorage Daily News, "6 pack; Biles soars to 6th US gymnastics title," 12 Aug. 2019 Two days removed from an off day — at least by her impossibly high standards — Biles responded with four sublime rotations that showcased the mix of technical precision, audacious ambition and charismatic showmanship that have become her trademark. — Will Graves, courant.com, "Simone Biles soars to 6th US gymnastics title," 12 Aug. 2019 Two days removed from an off day, Biles responded with four sublime rotations that showcased the mix of technical precision, audacious ambition, and charismatic showmanship that have become her trademark. — Will Graves, BostonGlobe.com, "Simone Biles shows how it’s done with sixth US title," 12 Aug. 2019 Two days removed from an off day — at least by her impossibly high standards — Biles responded with four sublime rotations that showcased the mix of technical precision, audacious ambition and charismatic showmanship that have become her trademark. — Will Graves, baltimoresun.com, "With unprecedented 'triple-double,’ Simone Biles soars to sixth U.S. women’s gymnastics title," 12 Aug. 2019 Two days removed from an off day — at least by her impossibly high standards — Biles responded with four sublime rotations that showcased the mix of technical precision, audacious ambition and charismatic showmanship that have become her trademark. — Will Graves, Twin Cities, "Minnesotans Sunisa Lee, Grace McCallum finish 2-3 in U.S. Gymnastics Championships," 12 Aug. 2019 Two days removed from an off day — at least by her impossibly high standards — Biles responded with four sublime rotations that showcased the mix of technical precision, audacious ambition and charismatic showmanship that have become her trademark. — Will Graves, The Denver Post, "Simone Biles does a triple-double en route to 6th U.S. gymnastics title," 11 Aug. 2019Recent Examples on the Web: Verb
That image was trademarked with the U.S. Patent and Trademark Office. — David Kindy, Smithsonian, "For 100 Years, KitchenAid Has Been the Stand-Up Brand of Stand Mixers," 8 Aug. 2019 Optimized for both indoor and outdoor running, the Edge 3 sneakers have Adidas’ trademarked bounce foam sole, which absorbs the shock of every heel strike and redirects that energy to your toes for take off. — Braelyn Wood, Health.com, "Jennifer Lopez Is Wearing the Hell Out of These Sneakers—and They're Less Than $65 Right Now," 22 July 2019 The ad executive even trademarked the Happy Meal name, then later transferred it to McDonald’s for $1. — Christopher Borrelli, chicagotribune.com, "Who created the McDonald’s Happy Meal? 40 years later, the answer is complicated.," 3 July 2019 Nor was there any mention of Verge TV, a name AT&T tried to trademark earlier this year, much to our chagrin. — Dieter Bohn, The Verge, "Now that AT&T TV Now is the name for DirecTV Now, you are free to be confused," 30 July 2019 But the backlash continued, especially when those offended by the brand's name learned that Kardashian West had applied to trademark it. — Carrie Goldberg, Harper's BAZAAR, "Kim Kardashian West Will Relaunch Her "Kimono" Line Under a New Name," 1 July 2019 Some Japanese critics on social media said the name, which West trademarked, is an inappropriate take on centuries-old kimono clothing. — SFChronicle.com, "RealReal stock fades a bit; Kardashian backs off on Kimono," 1 July 2019 The 6-3 ruling in the case, Iancu v. Brunetti, could lead to more requests to trademark words that may be considered lewd, profane, and vulgar. — Terry Collins, Fortune, "FUCT Clothing Can Now Get Trademark Protection, Supreme Court Rules," 24 June 2019 On April 2, Ariana's company, GrandAri, put in an application to trademark various Thank U, Next beauty and body items, The Hollywood Reporter said. — Lauren Rearick, Teen Vogue, "Ariana Grande Has Started Working on a Possible “Thank U, Next” Beauty Line," 10 Apr. 2019These example sentences are selected automatically from various online news sources to reflect current usage of the word 'trademark.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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More Definitions for trademark
trademark
nounFinancial Definition of trademark
What It Is
A trademark is any legally-protected abstract or figural representation or slogan associated with a company or product that deliberately differentiates it in the market.
How It Works
A trademark is a marketing device that visually sets a company or product apart from similar items trying to gain market share. Trademarks are forms of intellectual property that are unique to a company and or its products. Slogans, symbols, or inventive catchphrases are common examples of trademarks. Companies legally register their trademarks with the appropriate authorities in order to prevent competing companies from copying (called infringing upon) their trademark or trademarks (explicitly designated by the superscripted "TM"). Infringing on a registered trademark is illegal and may be used as justification for legal action by the company which legal rights to that trademark.
To illustrate, suppose company XYZ produces a cleaning solution for eye glasses called CrystalensTM (a clever contraction of the words "crystal" and "lens") for which they have a valid registered trademark. Should another company infringe upon this trademark by copying the name Crystalens verbatim or in part, then company XYZ is justified in suing the infringing party.
Why It Matters
In addition to differentiating companies and products in a given market, the use of trademarks is a marketing strategy that encourages recognition and association of some level of quality among consumers. Registered trademarks ensure fair, competitive practices in the market while protecting the owner of the intellectual property rights.
Source: Investing Answers
trademark
noun
English Language Learners Definition of trademark
See the full definition for trademark in the English Language Learners Dictionary
trademark
noun
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Kids Definition of trademark
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trademark
noun
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