1 brand | Definition of brand

brand

noun
\ ˈbrand How to pronounce brand (audio) \

Definition of brand

 (Entry 1 of 2)

1a : a charred piece of wood
c : something (such as lightning) that resembles a firebrand
2 : sword
3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership
(2) : a printed mark made for similar purposes : trademark
b(1) : a mark put on criminals with a hot iron
(2) : a mark of disgrace : stigma the brand of poverty
4a : a class of goods identified by name as the product of a single firm or manufacturer : make
b : a characteristic or distinctive kind a lively brand of theater
d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons
5 : a tool used to produce a brand

brand

verb
branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand
2 : to mark with disapproval : stigmatize he was branded a coward
3 : to impress indelibly brand the lesson on his mind

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Other Words from brand

Verb

brander noun

Synonyms for brand

Synonyms: Noun

trademark

Synonyms: Verb

engrave, etch, impress, imprint, infix, ingrain (also engrain)

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Examples of brand in a Sentence

Noun

What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater

Verb

They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory
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Recent Examples on the Web: Noun

Barch, who owns the growing firm Culta, categorized his marijuana brand as similar to that of a craft beer — artisanally grown and sought after by connoisseurs but not hard to find. Erin Cox, Washington Post, "Amid talk of legalization, Maryland’s medical cannabis industry expands," 8 Sep. 2019 When Carrie strolls with her own brand of entitlement into an opportunity to rediscover herself, all her hopes for this pet project depend on Quint's indulgence. John Defore, The Hollywood Reporter, "'Human Capital': Film Review | TIFF 2019," 6 Sep. 2019 Some of our favorite Scandinavian brands at [Nordstrom’s emerging designer concept shop] SPACE include Cecilie Bahnsen, Ganni and Acne Studios. Max Berlinger, Los Angeles Times, "Fall Fashion Preview: The runway pieces that Southern California retailers are most excited about this season," 6 Sep. 2019 Her sustainable jewelry brand, Cerimani, aims to represent the rich history of jewelry making in Thailand by supporting the rural communities that inspire her pieces, while also being kind to the planet. Stephanie Bailey, CNN, "The Thai entrepreneur who believes pretty jewelry can build a better earth," 5 Sep. 2019 Riot Games What’s happening: The global gaming industry is worth over $130 billion and its brands have developed doggedly loyal fans. Michelle Cheng, Quartz at Work, "Union pushes at places like YouTube and WeWork could transform white-collar work," 1 Sep. 2019 Between 25 years of sitting in Hollywood makeup chairs and launching her own cosmetics brand, Jessica Alba was bound to pick up some brilliant beauty tricks. Marci Robin, Allure, "Jessica Alba Has a Genius Trick for Applying Mascara So It Fully Coats Lashes," 31 Aug. 2019 His grumpy brand of assistance is a much better foil for the younger main characters than in the last game. Sam Machkovech, Ars Technica, "Gears of War 5 hands-on: A new blockbuster for the game-subscription era," 30 Aug. 2019 The hotel chain already swapped small toiletry bottles for bulk-size counterparts last year at many of its budget brands, including Courtyard by Marriott, SpringHill Suites, Residence Inn, Fairfield by Marriott, and TownePlace Suites. Louis Cheslaw, Condé Nast Traveler, "Marriott International, the World's Largest Hotel Chain, Is Banning Small Toiletries by 2020," 28 Aug. 2019

Recent Examples on the Web: Verb

Bradley handed out hats branded with the company logo to teammates and some (including Bradley) have worn them for TV interviews. Richard Morin, azcentral, "Crash Landing: How Arizona Diamondbacks' Archie Bradley started a duck-hunting business," 9 Aug. 2019 The alleged shooter who killed nine people in Dayton reportedly wore a hoodie branded with the band’s name and some of their lyrics. Spencer Kornhaber, The Atlantic, "The Reason Musicians Speak Up About Mass Shootings," 7 Aug. 2019 Edit Alterations may be brand new to Dallas, but tailoring and the apparel industry are not new to Ratan. Kimber Westphall, Dallas News, "New tailor shop in Uptown Dallas is a great fit for the neighborhood's renewed energy," 26 July 2019 Travel rewards credit cards come in many forms: Some are co-branded with a specific airline or hotel chain, while others accrue points that can be transferred to travel partners through the issuer’s own loyalty program, like Chase Ultimate Rewards. Eric Rosen, Condé Nast Traveler, "The Best Cash-Back Travel Rewards Cards," 26 July 2019 The collection includes an oversized grey sweater, a black tee branded with the ksubi logo, perfectly distressed jean shorts, and two jean jackets that could pass as a perfect vintage find. Tatum Dooley, Teen Vogue, "Kendall Jenner Is the Face of Ksubi’s New Fall 2019 Campaign," 17 July 2019 Weaver gave her a hat branded with his local association of chicken farmers and a note to the president. Isaac Arnsdorf, ProPublica, "Chicken Farmers Thought Trump Was Going to Help Them. Then His Administration Did the Opposite.," 5 June 2019 Officially locking in branding with regional indicators could give India a big edge. Devangshu Datta, Quartz India, "Legalising cannabis could be one solution to India’s agrarian distress," 30 May 2019 To be clear, the deal is not brand new — KORUS has been around since 2012. Alexia Fernández Campbell, Vox, "Trump’s new trade deal with South Korea, explained," 24 Sep. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand

Noun

before the 12th century, in the meaning defined at sense 1a

Verb

15th century, in the meaning defined at sense 1

History and Etymology for brand

Noun

Middle English, torch, sword, from Old English; akin to Old English bærnan to burn

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More Definitions for brand

brand

noun

English Language Learners Definition of brand

 (Entry 1 of 2)

: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something