Synonyms and Antonyms of watchword

1 a word or phrase that must be spoken by a person in order to pass a guard
  • the watchword is changed every day
Synonyms of watchword
Words Related to watchword
2 an attention-getting word or phrase used to publicize something (as a campaign or product)
  • their latest watchword turns up in every ad from that company
Synonyms of watchword
Words Related to watchword