goodwill
nounDefinition of goodwill
1a
: a kindly feeling of approval and support : benevolent interest or concern
people of goodwill
b(1)
: the favor or advantage that a business has acquired especially through its brands and its good reputation
(2)
: the value of projected earnings increases of a business especially as part of its purchase price
(3)
: the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes
2a
: cheerful consent
accepted the terms of the contract with goodwill
b
: willing effort
Keep scrolling for more
Keep scrolling for more
Keep scrolling for more