submarket
noun
sub·mar·ket
| \ ˈsəb-ˌmär-kət
\
\
variants:
or sub-market
plural submarkets
or sub-markets
Definition of submarket
: a portion or subdivision of a market
a profitable submarket of the banking industry … is one of several local travel agencies, and several dozen around the country, that belong to a little known sub-market that sells tickets on international flights for … up to 70 percent off the normal cost of a one-way ticket.— Bernie Kohn
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