soft sell
nounDefinition of soft sell
: the use of suggestion or gentle persuasion in selling rather than aggressive pressure — compare hard sell
Examples of soft sell in a Sentence
Recent Examples on the Web
Netflix specializes in the soft sell, expecting viewers to stumble across its original films while scrolling through menus of suggestions. — Bruce Fretts, New York Times, "It’s the Movie Hit of the Summer: Why ‘The Kissing Booth’ Clicked," 13 July 2018 At the same time, the soft sell in retail has gained favor. — Maghan Mcdowell, San Francisco Chronicle, "Cartier’s boldface foray into SF designed to dazzle," 13 Apr. 2018 Hardware, soft sell and a little self-reflection helped attendees at the 49th annual Country Radio Seminar kick off the three-day event on Feb. 5 at the Omni Nashville Hotel. — Tom Roland, Billboard, "Country Radio Seminar Kicks Off With Awards Plus a Mea Culpa From the Mayor," 6 Feb. 2018 This teacher-influencer soft sell may be new in schools. — Natasha Singer, New York Times, "Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issues," 2 Sep. 2017These example sentences are selected automatically from various online news sources to reflect current usage of the word 'soft sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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