psychographics
noun, plural in form but singular or plural in construction
psy·cho·graph·ics
| \ ˌsī-kə-ˈgra-fiks
\
\
Definition of psychographics
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also
: variables or trends identified through such research
Other Words from psychographics
psychographic
\ ˌsī-kə-ˈgra-fik
\
adjective
\
adjective
psychographically
\ ˌsī-kə-ˈgra-fi-k(ə-)lē
\
adverb
\
adverb
Keep scrolling for more