nonconsuming
adjective
non·con·sum·ing
| \ ˌnän-kən-ˈsü-miŋ
\
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Definition of nonconsuming
: not consuming something
studied attitudes toward alcohol in a nonconsuming population
especially
: not being a consumer of a particular good or service
… thought they saw a growth opportunity in the significant proportion of American households that did not yet own a computer. … We suspect that there just werenʼt any jobs needing to get done in those nonconsuming households … — Clayton Christensen et al.