merchandising
noun
mer·chan·dis·ing
| \ ˈmər-chən-ˌdī-ziŋ
\
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variants:
or less commonly merchandizing
Definition of merchandising
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
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Recent Examples on the Web
During that time, Marvel Studios—which Disney bought in 2012—still profited off the webslinger, through merchandising rights and a small cut of the movie grosses. — Peter Rubin, WIRED, "Spider-Man Swings Back to Sony—Unraveling the Universe," 22 Aug. 2019 About 1,700 full-time workers have been brought into the $1 billion land to run operations from technology to merchandising or food and beverage, Disney has said. — Gabrielle Russon, orlandosentinel.com, "Disney World workers come to Galaxy’s Edge with their own stories to tell," 22 Aug. 2019 The arrangement was a win for both sides: Disney got to unite all its characters and maintained Spidey’s lucrative merchandising rights, even if Sony still kept most of the box-office earnings. — Adam Epstein, Quartzy, "The two best Spider-Man movies were made without Disney’s involvement," 21 Aug. 2019 Under the current arrangement, Disney holds the merchandising rights and gets 5% of first-dollar gross (how much a film makes at the box office on its first day of release), according to Deadline. — Jennifer Ouellette, Ars Technica, "Spider-Man is out of the MCU thanks to Sony/Disney standoff," 20 Aug. 2019 Richard Berry, the former global chief merchandising officer for the U.S. division of Toys R Us, is hoping to bring the chain back in America, but no specific plans have been put in place. — Micah Walker, Detroit Free Press, "Michiganders still able to visit Toys R Us stores in Canada," 7 June 2019 Children's content today is produced in what scholars have defined as an ecosystem, where licensing, merchandising, and international sales all have to converge. — Ron Hart, Billboard, "'Mister Rogers' Neighborhood' at 50: Collaborators & Children's Singers Talk About His Musical Impact," 23 Feb. 2018 John Surane, Ace’s chief merchandising officer, said the company wanted to work with a paint maker focused on smaller paint shops. — Austen Hufford, WSJ, "Berkshire Hathaway’s Benjamin Moore to Become Main Paint Supplier for Ace Hardware," 10 July 2019 Tom Bene joined catering giant Sysco as chief merchandising officer from PepsiCo in 2013, and Lockheed Martin veteran Chris Kubasik went to defense contractor L3 Technologies as COO in 2015 as heir apparent. — Shawn Tully, Fortune, "More People Named Jeffrey Got Top CEO Jobs Than Women Last Year," 27 June 2019These example sentences are selected automatically from various online news sources to reflect current usage of the word 'merchandising.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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More Definitions for merchandising
merchandising
noun
English Language Learners Definition of merchandising
: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
See the full definition for merchandising in the English Language Learners Dictionary