mantra
noun
man·tra
| \ ˈmän-trə
also ˈman- or ˈmən-\
also ˈman- or ˈmən-\
Definition of mantra
: a mystical formula of invocation (see invocation sense 2) or incantation (as in Hinduism)
also
: watchword sense 2
"diversity" has become our multicultural mantra — Manning Marable