influencer
noun
in·flu·enc·er
| \ ˈin-ˌflü-ən(t)-sər
, especially Southern in-ˈflü-\
, especially Southern in-ˈflü-\
plural influencers
Definition of influencer
: one who exerts influence : a person who inspires or guides the actions of others
The old theme of laziness and mellowness runs counter to today's influencers, who are businesspeople and upscale inspirational promoters of a go-getter way of life.— John C. Dvorak
often, specifically
: a person who is able to generate interest in something (such as a consumer product) by posting about it on social media
While Linh and other elite influencers are usually personally invited by hotel brands, an onslaught of lesser-known wannabes has left hotels scrambling to deal with a deluge of requests for all-expense-paid vacations in exchange for some social media posts. — Taylor Lorenz The woman who's been called the "future of fashion" has advice for aspiring Instagram influencers: Stop with the staged photos posing with croissants or balloons against a beautiful backdrop. — Alix Langone