These example sentences are selected automatically from various online news sources to reflect current usage of the word 'ideation.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
For example, let's say Company XYZ makes widgets, and it wants to get into the children's widget market. Its product development team starts brainstorming ideas for specs, features and production methods.
This ideation process includes listing possible product features, designing prototypes, manufacturing prototypes, doing market research, and going back to square one with various iterations until something marketable and profitable emerges.
In a purely marketing context, ideation might involve creating an image board or concept for advertising.
Why It Matters
Ideation is what many business people spend a significant time doing. Without creativity, experimentation and dreaming, businesses would be far less innovative and thus far less profitable.