gimmickry
noun
gim·mick·ry
| \ ˈgi-mi-krē
\
\
plural gimmickries
Definition of gimmickry
: an array or profusion of gimmicks
also
: use of gimmicks
Examples of gimmickry in a Sentence
a lot of marketing gimmickry and hype
Recent Examples on the Web
The play's first section feels attenuated and proves tedious despite the sterling work by the game-for-anything child performers, while the second half falls victim to narrative gimmickry. — Frank Scheck, The Hollywood Reporter, "'Make Believe': Theater Review," 16 Aug. 2019 The Sixth Sense might sound like a one-off smash that can’t be replicated, but its popularity is rooted in some of the oldest moviemaking traditions: plot gimmickry, good salesmanship, and genuine quality. — David Sims, The Atlantic, "How The Sixth Sense Conquered Hollywood in 1999," 6 Aug. 2019 Aside from such gimmickry supporting bad politics and transportation policy, how much more would that cost to purchase vehicles? — Erin Baldassari, The Mercury News, "How to catch carpool cheats: Behind the search to find a better way," 28 July 2019 For all the attention paid at the time to the CGI gimmickry used to insert Hanks into archival footage of historical figures, Zemeckis actually got more mileage out of older Hollywood tricks, like fades and match-cuts. — Noel Murray, latimes.com, "Revisiting ‘Forrest Gump’ at 25 — what made it a cultural phenomenon," 2 July 2019 But a major challenge for exhibitors is to make the experience more enticing without resorting to gimmickry. — Los Angeles Times, "Regal L.A. Live to add ‘ambient’ movie theater tech— immersive or distracting?," 17 July 2019 If his tactics sound like gimmickry, Mr. Daly disagrees. — Christina Rexrode, WSJ, "Meet the CEO of ‘America’s Most Exciting Bank’—at Least as He’s Branded It," 13 July 2018 The offense is extreme, having navigated a fine line over the last quarter-century between gimmickry and innovation. — Scott Cacciola, New York Times, "Come Watch the Warriors-Rockets Series With Us From an Expert’s Couch," 15 May 2018 The whole sequence is a masterclass in editing that walks the fine line between subtlety and gimmickry—every choice feels notable without dominating the storytelling. — David Sims, The Atlantic, "Remembering the Cinematic Magic of Anne V. Coates," 10 May 2018These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmickry.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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More Definitions for gimmickry
gimmickry
noun
English Language Learners Definition of gimmickry
disapproving
: the use of gimmicks
See the full definition for gimmickry in the English Language Learners Dictionary