focus group
nounDefinition of focus group
: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population
Examples of focus group in a Sentence
Recent Examples on the Web
The focus groups also revealed that older and female participants were less likely to feel comfortable driving after using marijuana. — Sarah Wu, BostonGlobe.com, "State launches TV ads to discourage residents from driving impaired," 14 Aug. 2019 Government can’t be trusted to solve climate change, the focus group agreed. — Lisa Friedman, New York Times, "Climate Could Be an Electoral Time Bomb, Republican Strategists Fear," 2 Aug. 2019 Standard quantitative methods collect superficial responses—while standard qualitative methods place people in focus groups, in conversation with people who share their backgrounds and, often, views. — Masha Gessen, The New Yorker, "What Happens When a Group of Strangers Spends a Day Debating Immigration?," 23 July 2019 Researchers from Virginia Tech’s Center for Gerontology and the Elder Justice Coalition conducted some focus groups to look into the connection between opioid addiction and elder financial abuse. — Michelle Singletary, Washington Post, "How the opioid crisis is leading to elder financial abuse," 17 June 2019 The look of each building reflects preferences gleaned from focus groups in their respective communities. — Steven Litt, cleveland.com, "New Cuyahoga County libraries are spirited variations on themes of service, light, sense of place – Steven Litt," 21 July 2019 Finally, our subsequent focus groups with Syrian refugees already in the West confirmed our survey results. — Arie Kruglanski, The Conversation, "Are Syrian refugees a danger to the West?," 19 July 2019 Last month the Bureau of Engineering hosted focus groups in English and Spanish with Selgascano , and an open design workshop is being planned for September. — Mimi Zeiger, Los Angeles Times, "L.A. River planners float three design proposals for a major new park," 17 July 2019 The methodology includes not only polling, but sitting down and doing some focus groups in the country, and combining that experience, that feedback. — CBS News, "Transcript: Ellen McCarthy talks with Michael Morell on "Intelligence Matters"," 10 July 2019These example sentences are selected automatically from various online news sources to reflect current usage of the word 'focus group.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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