down-market
adjective
down-mar·ket
| \ ˈdau̇n-ˌmär-kət
\
\
Definition of down-market
: relating or appealing to lower-income consumers
a down-market tabloid
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More Definitions for down-market
down-market
adjective
English Language Learners Definition of down-market
chiefly British
: made for or appealing to people who do not have much money
also
: of low quality
See the full definition for down-market in the English Language Learners Dictionary