advertorial
noun
ad·ver·to·ri·al
| \ ˌad-vər-ˈtȯr-ē-əl
\
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Definition of advertorial
: an advertisement that imitates editorial format
Examples of advertorial in a Sentence
Recent Examples on the Web
Colin's decision marked a nationwide show of support, with others also choosing not to stand during the anthem; some criticized the decision, and later pledged not to support Nike after the company chose Colin for its advertorial. — Lauren Rearick, Teen Vogue, "Colin Kaepernick Reportedly Spurred Nike’s Decision to Cancel the Release of a New Shoe," 2 July 2019 Nonsocial native—such as advertorials, in-feed units in news apps and rewarded video in gaming apps—is making up a greater share of native ad spend. — Lara O’reilly, WSJ, "CMO Today: Zuckerberg’s Senate Grilling; YouTube Pushed for Financials; Native Ad Spend Growth Slows," 11 Apr. 2018 Journals including Science and Nature run advertorials that feature academic and company labs and even individual researchers. — Jop De Vrieze, Science | AAAS, "Scientists beware: The price is high, the payoff uncertain at glossy publications aimed at Europe’s decision-makers," 14 Mar. 2018 The Chinese-language forum Chi Huo has captured the attention of expats with its mix of reader content and advertorial. — Jonathan Kauffman, San Francisco Chronicle, "How China’s many regions have changed how Bay Area eats Chinese food," 9 Feb. 2018 Mega-influencers, whose followers start in the low millions, can command tens of thousands for a single advertorial image. — Marielle Wakim, Los Angeles Magazine, "Here’s How a Former Bachelor Contestant Could Make $1 Million This Year," 22 Jan. 2018 Colin's decision marked a nationwide show of support, with others also choosing not to stand during the anthem; some criticized the decision, and later pledged not to support Nike after the company chose Colin for its advertorial. — Lauren Rearick, Teen Vogue, "Colin Kaepernick Reportedly Spurred Nike’s Decision to Cancel the Release of a New Shoe," 2 July 2019 Nonsocial native—such as advertorials, in-feed units in news apps and rewarded video in gaming apps—is making up a greater share of native ad spend. — Lara O’reilly, WSJ, "CMO Today: Zuckerberg’s Senate Grilling; YouTube Pushed for Financials; Native Ad Spend Growth Slows," 11 Apr. 2018 Although few public-relations specialists today would take as abrasive a tack as Mr. Schmertz sometimes did, the modern media landscape is full of advertiser-influenced or controlled content that calls to mind his early forays into advertorials. — Neil Genzlinger, New York Times, "Herbert Schmertz, Innovative Public-Relations Man, Dies at 87," 19 Jan. 2018These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advertorial.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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